There are many ways to buy and sell real estate. The main objective for a real estate investor is to make money. In a down market like the one we are in now, many house flippers are jumping ship. This opens the gate for the ones that choose to continue and whether the storm. The question still remains. How can I make money investing in a down market? Much of what we see on the house flipping television shows and what we read in house flipping books says that houses should be flipped quickly. The longer we hold them the more they cost. While this may be true if you are carrying the note without a tenant, it does not mean that you cannot make just as much if not more by holding the house over a longer period of time. Many houses are sitting on the market for a year and counting. This is where the lease purchase exit strategy can pay big dividends.